RETROSPECTIVE OF A PASSION
“If you really want to make it
your own, re-conquer what
you have inherited from your
forefathers.”(J. W. von Goethe)
History
THE DREAM
1902
The legend of Ferrari began with a man, Giulio Ferrari, and his dream of creating a wine in Trentino capable of competing with the best French Champagnes.
He was a pioneer; it was he who was the first to realize the extraordinary vocation of his area, and it was he who first made substantial plantings of Chardonnay in Italy.
He started to produce a few highly select bottles, with an obsessive attention to quality.
EVOLUTION
1952
As he had no children, Giulio Ferrari began looking for a successor to whom he could entrust his dream.
Among many candidates he chose Bruno Lunelli, owner of a wine shop in Trento. Thanks to his passion and entrepreneurial talent, Bruno Lunelli succeeded in increasing production without ever compromising on quality.
A FAMILY TRADITION
'70 - '00
Bruno Lunelli conveyed his passion to his sons; under the leadership of Franco, Gino and Mauro, Ferrari became the market leader in Italy and the nation’s celebratory wine par excellence.
In this period, some of the Company’s wines were created, wines that were destined to go down in history: we are talking abount Ferrari Rosé, Ferrari Perlé and Giulio Ferrari Riserva del Fondatore.
AMBASSADORS OF THE ITALIAN ART OF LIVING
TODAY
The third generation of the Lunelli family is keeping the Ferrari dream alive.
Marcello, Matteo, Camilla and Alessandro lead the company with the aim of combining innovation and tradition, taking Ferrari around the world as ambassadors of the Italian Art of Living.
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!