28 June 2024
Ferrari Trento is the toast of Team Luna Rossa Prada Pirelli representing Italy at the 37th America’s Cup
A bottle of Ferrari Maximum Blanc de Blancs christened the new AC75 foiling, with which Luna Rossa Prada Pirelli will take part in the 37th America’s Cup, starting at the end of August in Barcelona.
Ferrari Trento thus renews its collaboration with Luna Rossa Prada Pirelli, which began at the exciting last edition in Auckland, and will accompany all the convivial moments of the team as Official Supplier. In addition to the Trentodoc sparkling wine, the team will be able to appreciate other labels of Gruppo Lunelli: from the Trentino, Tuscan and Umbrian wines of Tenute Lunelli to Surgiva mineral water, and finally to the soft drinks of Tassoni, with its famous cedrata.
Luna Rossa Prada Pirelli’s AC75 represents the ultimate in technological innovation applied to sailing, the result of a synergy between the best companies in the sector. Great teamwork is at the heart of this extraordinary boat, which promises to give an exceptional performance.
Max Sirena, Team Director and Skipper of Luna Rossa Prada Pirelli commented, “Ferrari Trento is a historic brand that has celebrated Italy’s unforgettable moments and great successes since 1902. We are therefore very pleased to have Italy’s most awarded Metodo Classico sparkling wine once again at our side for the 37th America’s Cup”.
Matteo Lunelli, CEO of Gruppo Lunelli commented: “We are honoured to once again accompany the magnificent adventure of Luna Rossa Prada Pirelli with Ferrari Trentodoc sparkling wines and other Gruppo Lunelli creations, examples of the excellence of our country, which has given and will continue to evoke great emotions among all Italians and others.”
Italianness, ingenuity and competence, combined with personality and the desire to give one’s all, are in fact the values that unite Team Luna Rossa Prada Pirelli and Ferrari Trento. The Trento-based company not only represents the Italian toast par excellence but has in its DNA the vision and spirit of innovation that underpin every great challenge. Luna Rossa Prada Pirelli is preparing to represent Italy at the 37th America’s Cup in Barcelona with a great boat and, above all, an extraordinary team.
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!