27 August 2024
Ferrari Trento celebrates with a unique bottle the Formula 1® Pirelli Gran Premio d’Italia 2024 in Monza
The Ferrari F1 Grand Premio d’Italia Jeroboam that pays homage to the Italian flag will be on the podium of the upcoming race
As the Grand Prix approaches, Ferrari Trento is thrilled to unveil the Ferrari F1® Gran Premio d’Italia Jeroboam, a special, tailor-made bottle to commemorate this prestigious event. Designed to leave an indelible mark and pay homage to the Italian style, the 3 litre Trentodoc will take centre stage during the most significant moment of the race – the victory celebration on the Formula 1® podium in Monza.
Founded in 1902 by Giulio Ferrari, Ferrari Trento has a long-standing tradition of excellence in producing award winning sparkling wines using the Traditional Method. The brand is renowned for its dedication to sustainable mountain agriculture and the cultivation of high-altitude grapes, making it Italy’s leading name in luxury sparkling wine. This heritage of quality and commitment is beautifully embodied in this Ferrari F1® Gran Premio d’Italia Jeroboam.
The unique bottle, crafted especially for the Grand Prix™ that will take place in Monza, features a design that pays homage to the Italian flag, symbolizing national pride and the spirit of the event. Only a few bottles have been produced, each adorned with a label signifying the 1st, 2nd, and 3rd place winners alongside an additional bottle that will be signed by the drivers on the podium and auctioned for charity on the F1® Authentics platform to benefit Make-A-Wish International.
“We are proud to celebrate with this special edition bottle the FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2024. It represents our ongoing commitment to excellence and our passion for celebrating extraordinary moments,” said Matteo Lunelli, President and CEO, at Ferrari Trento. “This iconic activation is designed to not only honour the winners but also to celebrate the very meaning of what it means to be Italian and bring the Italian Art Living to the much-loved racetrack in Monza.
“This collaboration between Ferrari Trento and Formula 1® continues to showcase the harmonious blend of sport and elegance, underlining the importance of celebrating success with style.
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!