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This is the reason why Ferrari Winery decided to emphasize the role of those able to turn hospitality into an art in the restaurant industry.
Ferrari and Identità di Sala have continued their virtual meetings and once again brought together some important figures in the restaurant and hospitality sector to exchange their points of view and experiences, roughly a month after reopening following the Covid-19 emergency.
“Identità di Sala – Rinascita: i primi passi” (literally, “Rebirth: the first steps”), the webinar organised on 29th June 2020, offered an encouraging overall picture in spite of this time of difficulty, demonstrating how those who have always believed in excellence and fine hospitality have already gained once more a positive feedback from their clients, as well as the confidence to face the future with optimism.
Ferrari Trento and Identità di Sala have not stood still, bringing together (virtually) some important figures in the restaurant and hospitality industries to talk about restarting after the lockdown caused by the Covid-19 emergency.
“Identità di Sala – Idee per il futuro”, held on 20th May 2020, gave an injection of optimism and many useful ideas for facing this new beginning with a positive attitude and with creativity, essential characteristics of a typical Italian welcome.
Ferrari returns to Identità Golose with a full diary of appointments dedicated to the Art of Hospitality. Great success for the day devoted to Identità di Sala (“Identity in Service”) and for the discussion panel “Wine, the trump card”.
“When we say that tradition is innovation that has been successful, it is as if we are becoming conscious of the creative process, made up of lots of little – and sometimes also large – steps.”
Geranium wins the 2018 Ferrari Trento Art of Hospitality Award
Now in its third edition, the prize dedicated to the art of hospitality, proclaims as winner of the 2018 edition the Danish restaurant.
A congress focused on the relationships between chefs as individuals and all those working around them, both in the kitchen and in the dining room.
A congress focused on the relationships between chefs as individuals and all those working around them, both in the kitchen and in the dining room.
El Celler de Can Roca wins the 2017 Ferrari Trento Art of Hospitality Award
El Celler de Can Roca has topped The World’s 50 Best Restaurants ranking twice in its history, in 2013 and 2015. In 2017, it has ranked third in the world.
When addressing the topic of hospitality, it is crucial to talk about individuals and passion.
For us, it started in 2017 at Identità Golose in Milan and will come to a close at the prize giving ceremony of The World’s 50 Best Restaurant in Melbourne, Australia.
Ferrari Winery launches the Ferrari Trento Art of Hospitality Award, a prize intended to pay homage to the value of hospitality and celebrate the partnership with The World’s 50 Best Restaurants.
The award offers Ferrari Winery the perfect opportunity to address in a broader sense a topic so dear to the company: the importance of hospitality.
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!
