Gruppo Lunelli celebrates Italian Excellence at Vinitaly 2025 with a new stand

For the first time, Gruppo Lunelli will present a single space to highlight the shared values of all its brands

At Vinitaly 2025, which will take place in Verona from April 6 to 9, Gruppo Lunelli will debut a unified exhibition space for all its companies, a true tribute to the excellence of Italian beverages. Set within a nearly 500-square-meter area, spread over two levels in Pavilion 3, visitors will be immersed in the universe of the Group’s brands: Ferrari Trento, Bisol1542, Tenute Lunelli, Segnana, Tassoni and Surgiva, each with its own strong identity. The choice to remain in Pavilion 3 reinforces the strong connection to Trentino, where the Group is based.

The ground floor will welcome visitors through two areas introducing the worlds of Ferrari Trento and Bisol1542. Two colorful, bright landmarks will mark the entrances to the exhibition spaces, each distinct yet both aligned with the shared values of Gruppo Lunelli, such as the continuous pursuit of quality and the connection to the territory.

The Ferrari Trento space, with its elegant and contemporary design, defined by black and white, will represent a visual narrative of the Italian Art of Living, intertwining history, territories and significant moments of the brand. Bisol1542, on the other hand, will take visitors on a journey through its origins and the steep hills of Valdobbiadene, passing through the magic of Venice and its gondoliers. Finally, the Jeio area, the younger and more captivating side of Bisol1542, will offer a joyful and fresh perspective.

Within the stand, visitors will be able to taste not only the creations of Bisol1542 and Ferrari Trento but also the labels from all the Group’s realities, from the Tuscan, Umbrian and Trentino wines of Tenute Lunelli to Segnana grappa. They will also be able to explore the world of Tassoni and discover its 2025 novelties, including the newly launched Cedrata Zero. Surgiva water will be the perfect companion to the tastings, thanks to its lightness and neutral taste.

Vinitaly, the largest event dedicated to the wine world in Italy, is undoubtedly the ideal setting to present a strong Group identity, in an environment that expresses excellence, craftsmanship and innovation.

Gruppo Lunelli

Gruppo Lunelli was founded from the desire to create a pole of excellence in Italian beverages and brings together brands that are the expression of a continuous quest for quality and the enhancement of the territory. The entrepreneurial history of the Lunelli family began in 1952, when Bruno Lunelli took over from Giulio Ferrari a small winery founded in Trento in 1902, today a leader in luxury sparkling wines and a symbol of the Italian art of living. Starting in the Eighties, Ferrari Trento was joined by brands that shared its values: in 1982 Segnana, a historic grappa distillery, was acquired, followed in 1988 by Surgiva, an extraordinarily light mineral water, which springs from the heart of the Adamello Brenta Natural Park in Trentino. The production of still wines in Trentino also got underway, which since 2000 has extended to Tuscany and Umbria, giving rise to the Tenute Lunelli project. The acquisition in 2014 of Bisol1542, the historic brand of Prosecco Superiore di Valdobbiadene, confirmed Gruppo Lunelli’s leadership in the world of sparkling wines. The Group is completed with the entry, in 2021, of Tassoni, a company with more than two centuries of history, famous for its iconic cedrata soft drink.